Intent-based GTM

    Reach buyers the moment they show intent.

    The operator watches the market for buying signals and acts on them, so you reach people while they are actually looking.

    Live intentLive
    Hiring spikeMarlowe2m
    Raised Series ATarn14m
    New role postedPewter1h
    Switched off a competitorSable2h
    Added StripeHalden3h
    The problem

    Spraying cold lists wastes everyone's time.

    A static list ignores timing entirely. Most of the people on it are not in the market today, so the bulk of every send goes to someone with no reason to care, which trains them to ignore you and drags down your numbers.

    How LaunchSurface helps

    Built for how you actually sell.

    Targets on live intent

    It watches the market for the moves that precede a purchase and reaches the accounts showing them right now.

    Acts in hours, not quarters

    Signals are minutes old when it acts, so you arrive while the buyer is still looking instead of long after the moment passed.

    Evidence behind every signal

    Each outreach is grounded in the exact event that triggered it, so the message has a real reason to exist.

    Higher reply rates by design

    Reaching fewer people at a better moment beats blasting everyone, so more of every send turns into a conversation.

    The outcome

    Right person, right reason, right time.

    Outreach that shows up when a buyer is actually in the market, anchored to something real, so every message earns its place and more of them turn into replies.

    FAQ

    The details, answered.

    What counts as a buying signal?

    Public moves that tend to precede a purchase: hiring spikes and new roles, funding rounds, tech-stack changes, competitor switches, leadership changes, and similar events. Each one is scored by how predictive it is of a reply, so you act on the strongest, best-fitting accounts rather than every move in the market.

    How is this better than working a static list?

    A static list ignores timing entirely. Most of the people on it are not in the market today, so the bulk of every send goes to someone with no reason to care, which trains them to ignore you. Intent targeting reaches fewer people at a far better moment, so more of every send turns into a conversation.

    How quickly does it act on a signal?

    Signals are minutes old when it acts, so you arrive while the buyer is still looking instead of weeks after the moment passed. That speed is most of the advantage: the same message lands very differently when the trigger is still fresh.

    Won't I just be chasing false positives?

    Not every signal is a buyer, which is why each is scored and ranked rather than treated as equal, and outreach only fires on accounts that also fit your ICP. Every message is grounded in the exact event that triggered it, so even when the timing is imperfect the message still has a real reason to exist.

    Do I have to watch the signals and decide myself?

    No. Detection and outreach run as one loop: the operator catches the signal, checks fit, and reaches out on its own, then learns from who replies. You can review a live watch list if you want, but you do not have to babysit a feed to capture the timing.

    Catch buyers while they're looking.