7 min readDan Mercer

    Introducing Multi-Source Prospecting: The Right Leads, From One URL

    Today we are launching multi-source prospecting. Operator searches more than 50 live sources at once, judges every match against who you actually sell to, and hands back reachable people who fit, all from a single URL. The hard part of outbound was never finding leads. It was finding the right ones.

    Recap

    • The hard part of outbound was never finding leads. It was finding the right ones, and that judgment used to fall on you.
    • Today we are launching multi-source prospecting. Operator searches more than 50 live sources at once, from a single URL.
    • Operator judges every match against who you actually sell to, so what comes back is the right people, not a list you have to clean up.
    • Every prospect is a real person with a real way to reach them, traced back to a real source.

    Outbound lives or dies on one thing: whether you are talking to the right people. Not more people. The right ones. Anyone can pull a thousand names in an afternoon. The work was always sorting them down to the forty that are actually yours, and until now that work fell on you.

    Today we are changing that. We are launching multi-source prospecting. Point Operator at your URL and it searches more than 50 live sources at once, then hands back the people who fit what you sell, each one already reachable. One link in, the right people out.

    The right leads are the whole game

    A big list is easy. A good list is the whole job. You can buy a million rows from any database before lunch. What you cannot buy is the judgment that reads what a company actually does, decides whether a person is genuinely your buyer, and throws out the ninety percent that only look close. That judgment is the difference between outbound that books meetings and outbound that burns your domain. It is also the part every tool quietly left to you.

    Why did AI prospecting leave you with cleanup work?

    Because the tools that promised to automate it optimized for volume, not fit. They handed you a longer list and called it a pipeline. You still had to open each row, read the company, guess whether the title meant anything, and delete the misses by hand. The AI wrote the emails. The hard part, deciding who was worth an email at all, stayed manual. We grew tired of tools that called a spreadsheet a pipeline, so we spent months building the piece they skipped.

    What we launched: one search across every source

    Operator no longer pulls from a single database. It searches more than 50 live sources at the same time, from Reddit and X to LinkedIn, hiring pages, launch feeds, funding news, maps, reviews, and public registries. One source shows you a slice of the market. Every source, searched together, shows you who is actually in it right now. Operator runs all of them from your URL, in seconds, and keeps searching behind the first results as they sharpen.

    How does Operator find the right leads and not just more of them?

    It judges every candidate before that candidate ever reaches you. Operator reads what a company does and what a person actually is, weighs it against who you sell to, and keeps only the genuine fits. A hospital does not slip into a list meant for health plans. A junior title does not pass for a buyer. The point is a short list of the right people, not a big list you have to prune. This is the part we obsessed over, because it is the part that decides whether any of the rest matters.

    Which sources does Operator search?

    The places buyers actually show up. Each type surfaces a different kind of intent, and Operator reads them together instead of making you check them one tab at a time.

    Source typeWhat it surfaces
    Social: Reddit, X, LinkedInPeople describing your problem, launching, or engaging a competitor
    Hiring pages and job boardsCompanies building the team your product supports
    Launch feeds and communitiesFounders who just shipped something new
    Funding and newsCompanies that just raised or made a move
    Maps and owner sitesLocal businesses and the owners behind them
    Reviews and public registriesVerified businesses and the context around them

    It reaches buyers the moment they show intent

    Intent shows up in public long before it reaches a form. A company closes a round on Tuesday and starts hiring the exact role your product supports. A founder announces a launch on X. Someone on Reddit describes the problem you solve, this morning. Because Operator searches these sources live, it reaches the person behind each moment while the need is still warm. A static database tells you a company exists. Searching every source at once tells you a buyer just walked into your market, and hands you a way to reach them today.

    Every prospect is a real person, with a way in

    A name in a spreadsheet is not a prospect. Every row Operator surfaces is a named person with a real channel: a verified work email, a personal profile, or a small business inbox that reaches the owner. If Operator cannot reach someone, they do not make the list. And it does not invent anyone. Every prospect traces back to a real source, a job posting, a launch, a review, a profile, so you can see exactly why they are in front of you. No phantom contacts, no guessed inboxes, no list to second guess.

    One URL in, the right people out

    This is what we built, and it is live today. Paste your URL and watch a shortlist of reachable, on-target buyers form in front of you, pulled from every source at once. Doing this by hand is an afternoon of tabs, exports, and dead email guesses. Operator does it before you finish reading this page. Outbound only works when it starts with the right people. Now it can start with one link.

    Frequently asked questions

    What is multi-source prospecting?
    It is finding your buyers by searching many live sources at once instead of one static database. Operator pulls from social, hiring pages, launch feeds, funding news, maps, reviews, and registries together, judges each match against who you sell to, and returns reachable people who fit.
    How does Operator find the right leads instead of just more leads?
    It judges every candidate against your actual buyer before the name reaches your list. Operator reads what a company does and what a person is, keeps the genuine fits, and drops the near misses. You get a short list of the right people, not a big one to clean up.
    Which sources does Operator search?
    More than 50 live sources, including Reddit, X, LinkedIn, hiring pages, launch feeds, funding and news, maps and owner sites, reviews, and public registries, all searched together from your URL.
    Does it work if my buyers are not big companies?
    Yes. Operator searches maps and owner sites for local businesses and launch feeds and communities for solo founders, not just a firmographic database, so those buyers come back as real, reachable people too.
    Are the contacts real and reachable?
    Yes. Every prospect comes with a real channel and traces back to a real source. Operator does not invent leads, and anyone it cannot reach does not make the list.

    Dan Mercer writes about outbound and go-to-market at LaunchSurface.

    Product launchProspectingAI agents